Interview: MoMinerals Makeup

Tell us a bit about yourself.

I am a passionate problem solver and a promoter of self confidence. I co founded MoMineral makeup brand, a natural makeup brand that cater for women of colour in 2014. Prior to the launch of MoMineral Makeup, I worked as a makeup artist. I also hold a BSc in Microbiology and an MBA.

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Tell us a bit about MoMinerals.

MoMineral is a makeup brand formulated from natural ingredients for women of colour. MoMineral was created to solve the challenges faced by women of colour in getting a true skin match.

Momineral Group_preview

What inspired you to create MoMinerals?

Momineral Makeup was an idea inspired while I worked as a makeup artist. It was not easy finding the right shades of foundation to match women of colour thus makeup application became a big hustle for some people. As a solution oriented person, creating a  makeup brand was the way to go.
I also believe my training and experience as a Microbiologist, and in business has been of good use in products formulation and in business as a whole.

Interestingly, creating MoMineral makeup has also led to job creation.

What has been your greatest challenge in creating MoMinerals?

Understanding the buying/support structure of community we cater for. Knowing if the community want suitable products from a black-owned brand or from big brand owned by organisation outside the Black community.

What make people feel better? Wonderful products from an upcoming black owned brand or the regular products from the big multinational brands.

It is a challenge because without the conscious support for young organisations filling the necessary gaps for the community by the members of the community, such organisations might struggle, and future young persons might not be willing or interested to carry out such venture.

MoMineral Shop 5_preview

What advice would you give to others trying to start their own business?

• To understand starting your own business doesn’t mean “becoming your Boss” as popularly advertise.
• Continuously learning of how to run and grow a structured business
• Start small or start big, keeping your end in mind and seek guidance as required
• Understand rejection and acceptance are part of business

• And lots more.

How can people get a hold of your products?

Customers can find our products via our website
Or a visit to our store
MoMineral UK
Derby. DE1 2HZ
United Kingdom
makeup sampples
The Move

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