Interview: Girls Trip Tours

Tell us a bit about Girls Trip Tours

Girls Trip is a travel experience focused on female empowerment. We bring a group of women from around the world and across Africa to a specific African destination for the experience of lifetime. The idea is to explore Africa from a female perspective: connecting with homegrown influencers, supporting local business women, and mentoring your girls, while of course, immersing ourselves in the culture of the place. It’s really about creating a transformative travel experience that impacts the community that welcomes you positively.

What inspired you to create Girls Trip Tours?

So many things. I feel like Girls Trip is the manifestation of all my passions and work up until now. I was inspired to create Girls Trip by the fierce African women that raised me and the ones I have met over the years working on Ayiba Magazine, my online and print publication that chronicles the African Renaissance.

I am amazed by how much African women contribute to Africa’s culture and economy. I wanted to tell that story – not just in print as I have done with the magazine, but through a lived experience that could be shared with people from all over the world.

Eyitemi Popo_preview
Founder: Eyitemi Popo

What has been your greatest challenge?

I thought the hardest part would be planning the activities in Ghana from Toronto, but I’m working with a local tour company to facilitate the trip. Also, many of my Ghanaian-based readers and contacts, have been incredibly helpful.

So far, the greatest challenge has actually just been getting the word out. Once people hear about it, they are so hype. I just want more people to find out about our initiative and join the trip!

What has been the most rewarding part?

Knowing that the work I do with Girls Trip Tours will be impactful – not just in shifting Africa’s narrative, but in impacting the next generation of African female leaders. Girls Trip supports a year-round mentorship and advancement program for high potential girls across Africa. Our first class is filled by 20 girls from the Soronko Academy in Ghana – West Africa’s first coding and human-centred design school. I’ve read some of their stories and am so excited to travel to Ghana with an amazing group of women to help influence their lives and give them access to greater opportunities. We are currently running a crowdfunding campaign to support the mentorship program.

What advice would you give to others trying to start their own business?

Just do it. Nike had it right. My best advice is to not let the fear of failure keep you from success. Business is about failing: fail fast, fail often. The more you figure out what NOT to do, the closer you’ll get to finding out what actually works for your business.

Whenever I’m psyching myself out about a new idea, I make the decision to just start working on it: send some emails pitching the idea, design a logo, mockup a website. The more you see your vision becoming a reality, the more likely you are to keep going.”If you want to make your dreams come true, the first thing you have to do is wake up.” Somebody smart said that.

 How can people get involved with Girls Trip Tours?

Anyone interested can reserve a spot on Girls Trip Ghana: June 30th to July 8th, 2018 at The full itinerary is up on our site if you want to see what we’ll be up to. Hurry, we only have 10 spots, so I encourage people to put down the deposit to reserve their spot! They’ll have until April 20th to complete the payment.

The Move

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